... to Britain and in England, generating wealth and jobs across Britain. Our unique network allows us to provide unrivalled insights, intelligence and business advice to any organisation with a stake in British and English tourism, as well as offering a wide range of successful partnership opportunities. We also provide a dedicated, specialist service to UK and international media on tourism issues, products and services."2 VisitBritain works with the following stakeholder groups: * Overseas Customers: To Promote Britain overseas as a tourist destination, generating additional tourist revenue throughout Britain and throughout the year. * Domestic Customers: To grow the value of the domestic market by encouraging British residents to take additional and/or longer breaks in England. * Tourism Industry: To help the British tourism industry address international and domestic markets more effectively. * Government: To provide advice to Government and devolved administrations on matters affecting tourism and contribute to wider Government objectives * Strategic Partners: To work ...

See this essay or coursework document in full right now