... this ensures all forms of communication and message sent across are carefully linked and convey one message to the audience at large. This essay is aimed at exploring the use of integrated marketing by any two recent PR campaign, with regard to the use of different section of the media, and how successful they are in shaping the corporate image of that company and the limitation that will restrict their success, and I intend to use Garden Burger and Warner Bros as my case study. Public Relations according to Jefkins (1998) consist of "all planned communication, outward, and inwards between an organisation and its public for the purpose of achieving specific objectives concerning mutual understanding". This means public relation is there to change negative result to a positive one, they are there to effect change through lobbying, campaigning and through effective communication. Marketing in relation to PR according to the British Chartered ...

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