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... equal amount of males and females. If I asked more males than females my survey would be biased, therefore to ask an equal amount of males and females would keep it unbiased A place where Cadburys dairy milk promotes its products towards males and females through its sponsorship with television drama Coronation Street, which attracts millions of viewers in Britain, but the majority of the viewers, are female, which could influence females in to buying more products than males. These results tell me that asking both the male and female people could make my research unbiased, and now I can compare the two different views of people who like dairy milk, 1 of which could be males and the other of females, this would tell me what females like about dairymilk and what males like about dairymilk. I found out that more males like the taste of dairymilk than females whereas more ...