... 2002 can be analysed trough an external and an internal analysis of Sony's environment. In the external analysis the firm environment will be analysed, in the internal the business environment and the strategic capability will be both important to describe. 1) External analysis: In 2002 Sony's can be define like a global firm. Sony achieves several global strategies until 2002 to reach this position in 2002. To have a global strategy Sony need to build a global market convergence, which will be profitable for the firm as it can gain cost advantages. But the global strategy have to face as well global competition and government influence which can be both opportunities or threats depending the policy of the host government. The PESTEL framework can also show the environment influence on the firm. This framework create by Porter "categorises environmental influences into six main types: political, economic, social, technological, environmental and legal". (definition find in Exploring ...

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