... manufacturing area of SDI's business. Upon the initial meeting and plant tour, the manufacturing facility was found to be small, cramped, dimly lit, dirty, cluttered, and unorganized. Partially assembled product was strewn all over multiple tables with no apparent purposeful order or placement. The second problem area RCS identified was with production cost. The Red Cedar Country Style feeder cost more to produce than the Town Style feeder, yet the Town Style feeder was marketed as a higher-priced item. The third problem area RCS identified was with SDI's marketing and adverting brochures. The brochures were costly to print due to their intense use of color, and the style/theme, while creative, used was found to be out-dated and ineffective. Issues Management Needed to Address The business case summary and subsequent facility tour provided to RCS was enlightening and provided a good deal of information about SDI, its goals as a company, and its management ...

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