... marketing mix is made up of four main points these are Price, Product, Promotion and Place. Through these points we can examine the specifics of a company to gain an insight into their segmentation, targeting and positioning. 1.4 Product The products produced by BMW are prestigious, high performance, technologically advanced automobiles. These start from mid-range cars up to the most prestigious and luxurious. The present models are: BMW 3 Series - Saloon, Coupe, Convertible, Touring, Compact BMW 5 Series - Saloon, Touring BMW 7 Series - Saloon BMW Z3 - Roadster BMW Z4 - Roadster BMW Z8 - Roadster BMW X5 - 4WD BMW M - M5, M3 Coupe, M3 Convertible, M Roadster, M Coupe Mini Cooper - an independent brand within the BMW Group2 1.5 Price BMW price ranges are from £17,000 to £80,000. There are many options that affect their car prices such as engine size, equipment levels and motor sport versions. This means you can purchase a base ...

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