... and in brief, marketing is defined to understand buyers' need and wants and effectively combines marketing strategies to direct the skills and resources of the entire organization to provide high levels of satisfaction to its customers (Cravens D, 1997). In another word, marketing strategies are using different options to satisfy customers, promote the product/services and sell the ideas in an effective ways. In this report, we will be discovering the different functions of marketing and how it can be applied to businesses of all kinds in the real world. WHAT IS MARKETING? Marketing is an activity to enhance the flow of goods, services and ideas from producers to consumer needs and wants. Marketing strategies are using advertisements in order to satisfy customers, promote and sell the products, services or ideas in an effective ways. Everyone have their own needs, wants and demands, and in order to satisfy these unlimited desires, we ...

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