... is "the activities of designing and producing the container or wrapper for a product". However simple the definition intends to be, it fails to detail the technical role of the discipline or the safe delivery of the product. The product contained in the packaging is defined by Blois (2000) as "what the organisation offers to prospective customers for their acquisition, use, consumption, or adoption: the term includes physical goods, services and social behaviours or causes." The product described in Blois' definition involves both tangible and intangible goods. The 'product' detailed in this essay will be tangible product or physical good. Services can be interpreted however it is not possible to physically package sa product that is intangible. According to Calow (1999) the definition of environmentally friendly is "Shorthand for any action, industrial processes or product that has, or is intended to have reduced impact on the environment". Some marketing experts ...

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