... directors and myself to realise that a completely new strategy is required to ensure the future stability and growth of the business. As a marketing advisor, I have managed to convince the board of directors that 'Health Food Snacks Ltd.' should become market orientated. I've carried out some very basic research and have made the following observations: - * Only people who want specific health foods or remedies generally visit health food shops. * There has been an increase in "healthy" snacks and cereals in supermarkets. * They are targeted at the "already health-conscious." * The highest "snackers" are the 16-24-year-old markets, who tend to miss at least one meal per day and snack mostly on chocolates and crisps. * Such foods provide a quick fix of energy only, as they are usually high in calories/fat and provide little in the way of daily-recommended requirements. * Young people tend to follow fashion trends and may be ...

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