... smaller, better and faster, as important as these tasks may be. An organisation must also be capable of fundamentally recreating itself, of regenerating its core strategies and reinventing its industry. In short, it must also be capable of getting different. Getting different requires the dedication of the entire organisation; one must create a capacity for continuous renewal deep within the annals of the organisation, an environment in which every reenergized employee becomes an activist with a sense of purpose, possibility and commitment. To this end, the role of selling and sales management plays an integral role in any service or product oriented organisation. For further clarification of the aforementioned role, let us delve further into an organisation such as Sony. The objectives of this paper therefore are: * To identify the role of sales/sales management. * To state the importance the role of marketing plays in organisations. * To examine Sony Corporation in respect of ...

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