... a bundle of skills and technologies that enable a company to deliver fundamental benefit to customer. In the article by Prahalad and Hamel they cite numerous examples such as Canon who used their skills to integrate microelectronics, optics and precision mechanics to build superior cameras, fax machines, printers and copiers. Other examples included NEC, and 3M their article concerned mainly knowledge of technologies, however the concept of core competences has been extended to entail many types of skills and functions, including process engineering, production, new product idea generation and even corporate identity. As we said earlier managers are able to view everything as a potential competence. Core competence is a future-orientated approach, which not only determines the current products and services, but more importantly future business opportunities. The notion of core competence also has a radical implication for strategy: a company should focus on doing only what is close to ...

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