... sources of competitive advantage which enabled Sony to achieve such a growth. Then, I am going to explain in what the atypical business of culture was a contributor factor of its expansion. Sony's capabilities were shaped by the vision of its two founders Morita and Ibuka. From the beginning, their aims stressed innovation and the common good, including: establishing an "ideal factory" emphasising a spirit of freedom and open-mindedness where engineers with a certain motivation can exercise their technological skills but also applying advanced technologies developed during the war to common households. In addition, they were shaped by its origin in post-war Japan. The typical employment system based on the long-term commitment gave and expected from employees, plus the common willingness to reconstruct Japan strengthened a higher level of co-operation and collaboration between staff which allowed Sony to lay the strong foundations for the corporate architecture. The organisation begins ...

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