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... successful in Europe, Middle East and Asian countries it would be a challenging task to walk out successful in United States. ZARA would also be relying on its previous experiences in this venture. Ref: [http://www.udel.edu/CSC/fashion.html] Assessing the external environment Assessing the external environment will determine the variable which would affect the business firm such as market growth or decline, business positions in respect to the competition and directions of operation. The External environment can be defined by the following terms. * Political environment * Economical environment * Socio-cultural environment * Technological environment ZARA will have to do a brief study on these environments before entering in to the US market. Ref: [Doole and Lowe, (2004)]> Political Environment Successful companies are those which can understand and capitalize the business environments. Government and political parties determine the political environment for the business. Government plays the role of a silent partner with maximum control on the business activity by bounding ...