... as a competition. This is because, pizza is the best established home delivered meal sector. To promote our service, we will be using both online and offline promotion. Online promotion will took place on websites which gives information about Kensington & Chelsea area and some other dinning guide sites. Offline promotion will be mainly on the underground and train stations within the area. We will also be advertising on local newspapers and by distributing leaflets within area. It is more difficult to keep current customers than getting new customers. That's why we will have a costumer loyalty service. By this service we will be able to reward our frequent users by offering them variety of choices like free delivery coupons, complimentary bottles of wine etc. We have estimated that we will need £67,200 in order to start-up the business. This will cover whole costs for promotion, setting up the website, ...

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