... included children of different races laughing together and in one advert a nun and a priest kissing. These adverts caused widespread offence, but were very successful. Toscani was called a "visionary advertising supreme" and became very close friends with Luciano. After this Toscani used many different images that portrayed his feelings about the world, and the taboo issues that were going on. For example in his next campaign Toscani used real HIV positive models, and also just before the Gulf war broke out he photographed a war cemetery from WW1/2. This image was incredibly powerful but on the day that it was to be released the Gulf was broke out and many magazines decided against placing the advert in their publications as they thought it would be too offensive to readers. Many of who thought that Toscani was trying to profit out of the war. Toscani had taken "The ...

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