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... oil price, terrorism threats and high operating costs combine with the redefinition of typically non-budget airlines adopting low cost policy for example, Aer Lingus and BMI. Table of Contents 1.0 Introduction/Background 4 2.0 Description of market 5 3.0 Case Studies 7 4.0 Recommended Strategy for New Entrants 8 5.0 Conclusions 11 6.0 References 12 7.0 Appendices 13 List of Tables and Figures Figure 2.1: Numbers of passengers on low cost airlines 1998-2003 Table 3.1: Comparison of RyanAir and EasyJet Table 4.1: SWOT Analysis of the budget airline industry for new entrants 1.0 Introduction and Background This Economic Intelligence Report investigates the feasibility of entering the budget airline market for short haul flights in Europe. The report provides a synopsis of the information and data that could be used to guide Company X to enter the budget airline market and set up a base at a regional airport in the United Kingdom (UK). The global factors that affect the industry are discussed together with the status of both the UK and European Union (EU) markets. ...