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Words: 4,000 | Submitted: Thu Feb 18 2010
... own right in retail statistics, (Susan Horne, 2003). With the increase in the number of charity shops there has been a corresponding increase in the professionalisation of management, in the location choice and an improvement in merchandising and display techniques. The growth and evolution of the charity shop from a down-market thrift shop to an increasingly sophisticated high-street retailer is not, however, reflected in the official retail statistics and it is unclear where charity shops should be included. Charities have benefited from a rise in major donations from individuals and corporate employee fundraising schemes, as well as the popularity of direct debit schemes. Meanwhile celebrities, sponsored events and online technologies have become a key to raising awareness and generating funds. However, there is still much to be done for the industry to earn the trust of all consumers. Seeing as the UK is going through a recession at the moment, charity shops should ...
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