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... 2.1.3 Brand Name Thorntons has become a well known brand to the consumers. Research survey has shown that consumers ranked Thorntons in the 5th place in their typical UK high street products. Their shops have also become part of the UK high street. 2.1.4 Products In 1925 a recipe for Special Toffee gave the business an outstanding product. Walter Willen created the original recipes for Thorntons Continental chocolate range, which became the largest selling specialist assortment of chocolates in UK. Furthermore, since these products are still around until the present day, it shows Thorntons have expertise in chocolate making. New development of French dark chocolate and Belgian milk and white chocolate selection has also been added to the Continental range. In addition, products were also expanded to include gifts for every occasion, which included chocolate scented t-shirts and New Easter eggs. With the continuous innovation of producing new products, Thorntons can overcome ...