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... product, promotion and process to enhance its competitive advantage. More specifically, process act as marketing mix in future can be improved by offer on-line booking service on line to boost its efficiency. Finally, future position of GHM is presented after the analysis of its target market and its differentiated advantageand. It should emphasize on offering the unique visit experience in the featured environment to distinguish its advantage with other competitors in a sustainable way. All in all, it is important to be aware of the success of marketing strategy is largely relied on successful implementation by senior managers in GHM. Page 1.0 Introduction 3 2.0 Existing marketing strategy analysis 3 2.1 7'P's analysis in GHM 2.1.1 Product 2.1.2 Price 2.1.3 Promotion 2.1.4 Place 2.1.5 People 2.1.6 Process 2.1.7 Process 2.2 Identify overall strategy 7-8 3.0 Future strategy option 8-9 4.0 Positioning 9-10 5.0 Conclusion 10 6.0 Lists of References 11 7.0 Lists of Bibliography 11 Gordon Highlanders ...