... factors of the marketing mix for their product. This way the company is able to know whether the product will be a success or not. Otherwise, the company will mass produce the product without knowing the actual facts of the market and rely more on luck for the product to be a success. Place - The place of the target audience has to be considered appropriately to justify the location of the product's success. Music is a success all over the United Kingdom because 9 out of 10 teenagers are in to some sort of music. So, they will be purchasing new albums and songs tracks when they are newly released. The place of my target audience will be the whole nation, although the mass production for the whole nation would be a problem assuming the fact that the price of the CDs are lower then the market. But if ...

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