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... building long-term relationships with our customers. These factors are vital to our progress in meeting the challenges of the financial world of today and tomorrow.' (Sir John Bond, Group Chairman, December 2003) Kellogg's Kellogg's was established as the Battle Creek Toasted Corn Flake Company on 19th February 1906 by Will Keith Kellogg as and result of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium. The company produced and marketed the incredibly successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922. The company possesses the Kellogg's, Keebler (obtained in 2001), Morningstar Farms, and Kashi partition or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, and Plantation brands. Main Objectives HSBC HSBC bank has to have objectives in order for it to succeed. The bank aims to be the world's preferred, admired and dynamic financial services corporation, and wants to be recognised for giving the ...