... be able to offer a bigger variety of products satisfying its customers. The key to success is for the Chateau Mediocre to produce an integrated promotional plan which will primarily inform the target group of the new product and will stimulate demand. In this way, this report analyses the French market and identifies the most important factors that contributes to success. A broad target market is selected and the specifications for the new product development are analysed. Finally, after setting the objectives and the strategies, an analytical description of the marketing mix plan takes place. MISSION STATEMENT The principal product of Chateu Mediocre is red wine to serve the needs of both working and health conscious individuals. In this respect, the company produces high quality products and conducts its operations prudently in order to provide growth and profits which will assure its success. Chateau Mediocre's aim is to impact on its customer's lives ...

See this essay or coursework document in full right now