... behaviour is becoming an opportunity for organisations to make profit which their target markets are young children. Advertising is aimed at children these days knowing that children have far greater spending power than ever before. Not only will it help marketers to increase profits but will also be looking to create lifetime consumers. The main issue today is about kids and obesity. Health issues and ethical food and drinks marketing to children under 16 years old examines the profit opportunities and threats that companies which manufacture and market food and drink product to children. Likewise McDonalds has been trouble with the British Government for targeting young children by using cartoon characters like the Lion King to endorse there food. ITV estimates that food advertising to children accounts for somewhere between 20% and 30% of revenue in children's programming. A consequentialist view is that if advertising leads to higher living standards ...

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