... firms and entries in the yellow papers. It is usually argued that this type of advertising helps consumer to make a rational choice as to what to buy. Persuasive advertising tries to convince consumers to purchase a product, often by stressing it the more desirable than any others do. It is argued that this type of advertising distorts consumer buying, pushing them to buy, in reality almost all advertising is persuasive to some extent. Very few major campaigns aim to be entirely informative. There are many different mediums that advertising can come from. These are- Television, National newspaper, Regional newspaper, Magazines, cinema, Radio, Posters, Internet. Here are the advantages and disadvantages of each medium. Television-advantages * Can reach a vast audience. * Product can be shown in use. * Creative advertisements can attract attention and have a big impact. * Increase scope for targeting the audience Disadvantages * Relatively expensive for the initial cost. * The message is short lived and often ...

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