... shareholders that although the largest Marks and Spencer store has not greatly improved sales, they have not greatly declined either and it isn't impossible to further improve sales next year. Targets. In order to maintain profits, the store will have to aim for a small increase in sales over the Christmas period. Currently, womens wear range 'Per Una' is selling well: in the Manchester store, space allocated to Per Una is receiving more sales revenue than any other clothing area. There were even plans to extend this range and introduce a chain of 'Per Una' shops that would specifically sell these products. Marks and Spencer do not have long enough to revive clothing ranges which aren't doing well in time for Christmas, eg: knitwear and formalwear which have both suffered a decline in sales. Therefore, they should aim to increase sales in the sections that are currently successful- eg: increase sales in ...

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