... makes of shoe have you purchased?" This was asked because I needed to know what type of shoes were my future customers wearing. The results of this question told me that 21% of the people purchased lakai, 10% had purchased vans, 14% had purchased dc's, 7% purchased Nike, 10% purchased adidas, 8% had purchased Reebok and 30% had purchased other brands of shoes. The next question on my questionnaire was "which colour would you prefer on shoes?" This is a very important question to ask, by asking this I can find out what colour the customers want the product to be. The result for this question show that white is the mort popular colour for shoes. 50% of the respondents chose white, 25% chose black, 15% chose grey and 10% chose navy. From these results, I now have a clear view on what colour my product will be. The fifth ...

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