... fragrance market which is a £1.4 billion a year market (Mintel 2007) in the UK its important to look where their looking to position themselves as many fragrances are launched in the UK each year & many fall away because they've not researched enough & put in the time to look for openings. See appendix A Table of much spent by consumers When releasing the fragrance the original Beckham fragrance will have been available for a year so the need to build on that success is key & probably the reason why the dual fragrances have been brought out after. The legal & politically issued that could occur from the release of the fragrance could include testing, ingredients & advertising so the need to make sure they're compliant. With the move from Spain to LA the social factors could be key, this needs to be looked at on order to obtain ...

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