... complacency in marketing and above all an ossified supply chain were subsequently identified as root causes of the retailer's problems. Peter Salsbury, the new CEO, and Luc Vandevelde, the new chairman, were officially moved into posts in February 1999 and January 2000 respectively. A series of reforming strategies had been launched since the two leaders were in charge of M&S and a new horizon seemed to come and the evidence of recovery was slightly shown. Why was M&S so successful and then suddenly suffered with decline? Will M&S conquer difficulties though strategy changes and re-reach the leading position in the fiercely competitive market? We will try to give answers to these question in this paper. 0.2.Methodology The methodology of this work is to utilize the theories and principles of change management, and with a range of analytical tools and techniques that can be applied to the change situation to examine the relationship between ...

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