... May 2000 and now needs to reconsider what it will do to maintain that position, as competitor offerings are close behind. Web enabling the remainder of its brands is an obvious choice. IAG owns or controls most of its 'Value Chain' to great effect but needs to go one step further and get to know individual customers better, through more effective datamining. For instance not all of the male 18-25 group are bad drivers; multi variant rating could be used to identify the correlation between age, vehicle types and postcode. The recently announced loss of $25 million will mean an ongoing focus on costs which should mean that eCommerce opportunities are re-evaluated as internet transaction costs are lower. As a business unit eCommerce has now been incorporated into 'business as usual', so it no longer a key driver in its own right with a separate budget. It should not be assumed ...

See this essay or coursework document in full right now