... serve their customers. Specifically, an IT service is a service that uses information technology to provide faster, more convenient, more efficient, more cost-effective, and more secure services to valued customers compared with the traditional face-to-face customer services. Basically, IT service can be seen as a supplement to face-to-face customers service. Combined with the traditional customer services, organizations operating in service industry like banking industry would add more value to their royal customers, and achieve a very high level of customer satisfaction. 2. Describe the provider In this article, I take ASB as an example to fully explain the IT service they provide to their customers. ASB Bank, its precursor is Auckland Savings Bank, which was opened on Queen St, Auckland on June 1847. It was New Zealand's first savings bank. In order to maintain its strong and proud historical links, in 1987 the bank announced its new name "ASB Bank". At ...

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