... had to be cut. Huge improvements in the financial position of the business have been made but there is a long way to go. Due to the failure of the business to make money over the past years investment has not been forthcoming. This has left CSP UK behind its competitors with regards to new technology. Tough new levels on CO2 emissions are being introduced, CSP UK will have to invest substantial amounts of money into its plants if it wants to reach the governments targets. The expansion of the EU from15 to 25 countries could offer opportunities and threats to CSP UK. It will open up the markets in those countries entering the EU but it will also introduce more competition to the EU market. CSP UK marketing is split into 3 sections: - 1. Communications - to employees, customers, influencers and the media 2. Product and Application development - capturing ideas and product ...

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