... and the kind of product that it manufacture. This will help us to understand the second part of this report, which is an assessment of the firm's creativeness. The company will be evaluated using 9 criteria, dealing with innovation and creativity. It will finish by giving Philips some recommendation to improve its market position and so its profits. Part I: Background information about Philips History: Philips has been created in 1891 when Gerard Philips established a company in Netherlands. The company initially concentrated on making carbon-filament lamps and by the turn of the century was one of the largest producers in Europe. Developments in new lighting technologies fuelled a steady program of expansion, and, in 1914, it established a research laboratory to study physical and chemical phenomena, so as to further stimulate product innovation. Marketing companies had already been established in the US and France before the First World War, and in Belgium ...

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