... 3.1.Short View of the Company's History 2 3.2.Discussion of External Environment 2 3.2.1.Mega Environment 2 3.2.1.1.Technological Element 3 3.2.1.2. Economic Element 3 3.2.1.3. Legal - Political Element 4 3.2.1.4. Socio-Cultural Element 5 3.2.1.5. International Element 5 3.2.2. Task Environment 6 3.2.2.1.Customers and Clients 6 3.2.2.2. Competitors 6 3.2.2.3. Suppliers 7 3.2.2.4. Labour Supply and the Importance of Managing Diversity 8 3.2.2.5. Government Agencies 8 4.Conclusion 8 5. Recommendations 9 5.1. Recommendations of Mega Environment 9 5.2. Recommendations of Task Environment 9 6. References 10 Ergin Senses 1. Introduction This report analyses the external environment of Billabong International Limited. An analysis of the external environment must include several thorough investigations probing the various factors that influence Billabong International Limited through its industry and external environment. A look at the mega-environment will analyse the technological, economic, socio-cultural, legal-political, and international elements. Also a look at the task environment will analyse the ...

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