... "virtual integration model" consistent with that of Dell's by restructuring Ford's supply chain and vendor relationships. However, due to the inherent differences between Ford and Dell's customer base, our recommendation is not to redesign Ford's sales channels around a technology solution; industry differences ultimately create limitations in the degree to which information technology can be leveraged to improve the Ford's customer experience. Secondarily (?can just use "Also"), we would rather see Ford employ segmentation tactics proven successful by Dell to mine profitability out of the most undesirable segment of automotive sales - fleet sales. Situation Analysis and Options Our analysis of the situation Takai faces centers around comparing and contrasting first the two companies, Ford and Dell, and secondly the two industries, automotive and computers. Ford vs. Dell Differences between the companies begin with the installed base of raw material suppliers. Ford has relationships with many of its suppliers that originated decades ago, ...

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