... it; that is it develops a sense of awareness which stems from realising the need to set in motion changes that will keep it in, or ahead of, the game. Since the environment is dynamic, strategies have to be developed against a backdrop of continual change (David Farnham, 1999). It is evident that for the organisation to survive, let alone thrive, change needs to be considered by management at all levels. It is necessary to consider what the causes of change are and what actually needs changing. External causes of change can be as a result of changes in the level of technology used, market place changes, customer expectations, competitor activities, quality and standarts, government legislation or political values, as well as changes in the economy. Internal context of change relates to management philosophy, structure, culture, and the system of power and control. (Vic Gilgeous, 1997) According to the ...

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