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... ANALYSIS Each Aldi store sells around 600 of the most popular grocery and household items covering consumer's everyday needs. These include canned and frozen goods, chilled foods, meat and dairy products, household supplies, baked goods, and a special range of locally bought produce. The key to Aldi's merchandising strategy is their private label program. They source their own exclusive range of products to exacting Aldi standards. E.G. Product lifecycle of Aldi's 'Happy Harvest Sweet Corn' INTRODUCTION - sales grow slowly because the product is new and people are yet to accept or try it. The introduction of this product into the market would have been determined by questionnaires and asking consumers what types of products they want to use and purchase. GROWTH - sales expand as more people are willing to purchase the product because they have the desired need to use it. MATURITY - growth rate of sales starts to slow down due ...