... change. Also, the book was written for the general business reader as well as those who are involved with strategic planning and policy development for companies, institutions, associations and agencies. The focus of the text covers the following five main points. First, the authors uncovered strategic objectives of agile competition and how companies can use them to their advantage. Second, the book covers new organizational structures with an intense focus on core competencies that will enrich customers and producers. Next, Goldman, Nagel, and Preiss identify strategic principles for using the virtual organization concept, to enhance the profitability of the company's operations. Fourth, the text focuses on the new relationships among marketing and product development that are precursors for marketplace success. Lastly, the book examines how people and information have become differentiators of successful companies and the traits that are necessary to maximize the impact of people and information on a ...

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