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... find ads on different media. But isn't this purpose of advertising? According to one of many definitions, "Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media." (Bovée 1992) So we can see that no matter if you are advertising products such as alcohol, cigarettes, cereal, cars or any other product "The only purpose of advertising is to sell. It has no other justification worth mentioning". (Raymond Rubicam). But with these definitions and going back to the social context that alcohol and cigarettes represent in modern society despite the numerous efforts of letting everyone know about the risks and danger of this products, on the test conducted on teenagers mentioned on the article; it clearly shows that "adolescents have substantial interest in smoking and drinking" (Fox, 1998) no matter warnings. Why is ...