... introduction of this route as it is an excellent boost for cross border trade and the new service will help to open the entire island for business. * An Taoiseach Bertie Ahern and cabinet ministers have flew with Aer Arann on various official appointments. As past patrons, they may prove useful when Aer Arann target the corporate commuter market and help endorse Aer Arann as a reputable airline. Economic Factors * With the current economic environment experiencing a slow down compared to Celtic Tiger times, Aer Arann has managed to maintain successful operations. Its workforce has grown to facilitate the company's expansion despite the economic challenges presented by September 11th and the foot-and-mouth outbreak in Ireland. * During this economic slow-down, commuters exert cautiousness when spending their limited finances. These limitations mean that they may favour less expensive modes of transport when travelling within Ireland. Financially, bus and rail ...

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