... A number of high-end companies distinguished their ranges in watches as well as jewellery by the use of far more unusual black, grey or brown diamonds. That is why we want to launch on the market this kind of watch. This report is composed of six parts, which are the advertising steps to follow in order to launch a product in a market. First we have to do a context analysis, which is a discussion of relevant market dynamics such as market size and growth, positioning of existing brands, etc. Then we have to realize a demographic and psychographics description of the target market. After that, we have to explain the advertising objectives, before describing the advertising strategy regarding to the message and the media decision. Before the advertising campaign is released, advertising agencies often elect to pre-test the campaign. Finally we have to evaluate the campaign. Part 1: Context analysis When ...

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