... in 2000, of which $1.2 billion was outside the United States of America, making it the world's sixth largest advertiser. In 2001, Coca Cola connected with people around the world on over 250 billion occasions. This means that someone chose a Coca Cola - diet, light or classic, with cherry or lemon, with or without caffeine - nearly half a million times every minute of every day. Through innovations in the marketing and packaging of Coca Cola, the global brand is growing in key markets and strengthening its relationship with more people. In the year 2001, Coca Cola's marketing programs have forged new bonds with consumers everywhere. Coca Cola are very clever with their advertising, in that each advert is designed to stimulate their customer's response. Coca Cola design their marketing programs around the world in order to tap into their consumers' emotional connections with their brand, and especially with soccer, the ...

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