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... to rapidly decrease and the number of grocery stores virtually halved in 15 years. The multiples began to rise after the Second World War, expanding in the 1960s and 1970s. By the 1980s this expansion began to ease. Specialist multiples initially majored in food and footwear e.g. Marks & Spencer. Major organisational changes have taken place within the total grocery market and with the rapid expansion of multiples; the independent and co-operative societies have suffered a relative decline. Three groups, Sainsbury, Tesco and Asda, have together increased their market share from 21.6 to 39.7 per cent over the period 1978 to 1984. By the 1920s, food multiples formed over half of all retailers and due to more flexible legislation, multiples have a larger share of the UK market. 3.1.1 Sainsbury James John Sainsbury in London established the first Sainsbury store in 1869. It became popular and gained a good reputation due to its ...