... the best strategic recommendations Nike can realistically develop and implement. I will apply a SWOT analysis to Nike to try to discover the attractiveness of the options they have in relation to changing strategic objectives in the short, medium and long term. I will assess the extent to which Nike can use its strengths to allow them to exploit opportunities and counter threats and the potential weaknesses of Nike that may pose a threat to its marketing position. Using all my information gathered I will then try to explain what I believe is the key strategic objectives Nike should try to implement to make them a more competitive organisation. Nike was founded in 1964 by Bill Bowerman and Bill Hayward as Blue Ribbon Sports (BRS). The company's famous Swoosh and Nike brand name was created in 1971 and has been a recognized brand ever since. "Nike's operations are divided into ...

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