... plant was poor and the plant was also losing money. Jonah (a wise man) and Alex's physics professor helped him through this time. After talking with Jonah, Alex realized the first problem was that the goal of the organization had to be defined and all the work should be according to the goal in order to be productive or profitable. In order to come up with the goal of the organization, Alex made a list of all the items as being goal: cost effective purchasing, employing good people, high technology, producing products, producing quality products, selling quality products, capturing market share. After talking to the plant controller he realized that it was possible for a company to show net profit and a good rate of return and still go bankrupt. Alex then defined the goal as to increase net profits, while simultaneously increasing both ROI and cash flow. Jonah told ...

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