... to change its activities accordingly. The three main external influences that I have chosen to use as an example as external influences for David Allen and Nissan are market competition, environmental constraints and economic conditions. Market competition Today businesses like Nissan and David Allen operate in a competitive market. This means that these types of businesses offer a similar type of service or product. Its not just Nissan and David Allen that has businesses competition in their particular markets nearly all businesses face competition from other businesses. For example, in the market for alcohol there is Carling, Carlsberg, breezer and many others or in television manufacturers there is JVC, Panasonic, Sony, Philips and others. Market competition gives the customer the chance to explore more than one option and relies on the different businesses to compete for their business such as Nissan would have to compete with other manufacturers for customers. Some ...

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