... strategy is in place to which certain activities, mainly HRD is being identified as improving the overall organisation performance. Producing quality employee's that is providing 'value' for BT and has produced the position that they are in. The company's flexible structure, technological advancements, support systems and the unique culture all are integral to the present situation that has enable BT to gain 'Competitive Advantage'. All act, as unique resources which when melded together to form BT can't be easily imitated by competitors. The strategic HRD model allowed BT to be proactive and anticipate change in the environment, providing co-ordination, communication and cooperation but most important 'a competitive Advantage'. Threat of entrants The telecommunications industry like many industries is relatively unfazed by the threat of entrants, particularly from those who are totally new to the industry. The reason behind the relatively low threat is based on the fact that the industry has very high barriers ...

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