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Words: | Submitted: Fri Jan 28 2005
... Marketing Department Manager took the decision of raising the issue to the Research and Development, Production and Sale Departments. The Research and Development team got in contact with the Dossche Mills & Bakery N.V., which they suggest their ARTIPAN series products. After extended research and tests the new series of products were launched at the July of 2004. The new products are three (3): the "Physics", the "Protection" and the "Vitalis". Each of these three products is able to help the buying customers to eliminate various health problems that they face. For example, the "Protection" type bread is able to keep the blood pressure at normal levels. This is achieved through its eliminated salt content. The high concentration of natural proteins of soy beans acts as a protector for the heart. The SWOT Analysis: The SWOT analysis for the new launched products of the Company is the following: Strengths: * Products: The product is ...
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