... consists of nine sections and it is aim to learn more about the BMW Group business activities within analysis and observation. I am going to use as much business knowledge as I learnt to analyse this company and trying to find out the factors of influencing the BMW Group. 1. The image of The BMW Group The history of BMW is one of ground-breaking innovations and exceptional vehicles-automobiles as well as motorcycles and aircraft engines. It is a history of people with vision and of pioneering creation in the world of aviation engineering. It is a vibrant living history. BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923, BMW built first motorcycle and then in 1928 bought the car factory with license to build a small car called the Dixi. It continues growing and expanding its business with a good reputation and high quality of products which both satisfy ...

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