... approaches of global segmentation should be chose by the company, it also looks to target marketing and its size and growth, ending with some factors that should be taken into account before selecting potential market. The last section provides a recommendation to the company and explain how the strong brand is the most suitable approach for the company's products to win the international customers, also this section explain and advice the company about the entry method that can be the most suitable one for the company. 2. Define the problems One of the more important roles of marketing research is to help to define the marketing problems. Only when the problem is accurately defined can research be designed to provide relevant information.1 This is when the problem is found and from this the company will know its objectives. The main problems of Day Chocolate Company is how it can keep its brands ...

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