... shopping mall location) right for expansion? Statement of Objectives Short Term Maximize profit for the investments and lookout for appropriate opportunities to expand. Long Term To expand the business into a strong regional chain with 20-25 company owned or franchised outlets in Texas cities. Criteria for Evaluation Constraint> Health of Stan Kramer as advised by doctor not to indulge in stressful occupation> No compromise on creditworthiness because of expansion. Criteria> Benchmark is the net earning by current retail stores (Stan's Sounds and Cen-Tex Audio) in Westville.> Expected sales, market share, profit margin and additional expenses> Current financial position of the business.> Stay within the retail business of sound equipment and audio components while expanding. Generation of Options 1) Expand, hence open retail store in new shopping mall in Wardlow by taking loan from bank. a) Specialize in standard sound system like Stan's Sounds. b) Specialize in components and custom designed system like Cen-Tex Audio Sounds. 2) Don't expand right now, hence ...

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